The growth in the outdoor adventure sector coupled with a desire to spend more time with our pets is stimulating a boom in dog sports across Europe. As the exclusive European distributor of dog brand Ruffwear, we started to dig deeper into the trend. “Ruffwear customers love to get outdoors with their dogs, and the [...]
Ruffwear’s European Ambassadors take ‘The Road Less Travelled’ This Autumn/ Winter we decided to set off on a road less travelled of our own, to create a campaign that will not only target all European influencers but one that will generate new connections and new followers that are built to last. The Idea Ruffwear created [...]
With nearly 83 million of the world’s wealthiest consumers, Germany is by far the largest economy in the European Union which offers a large and promising pet market. There are over 37 million pets and over 5 billion euros spent on our beloved animals each year. Even though cats still come out on top (over [...]
The European pet market has grown by an impressive €3.5 billion in the last 4 years, with the trend towards premiumisation helping boost the market to €18.5 billion. One of the strongest markets on the continent is France, which equates to over €5 billion of the European market, and is growing steadily each year. What [...]
Accapi Group are celebrating 10 years in business and as we reach this milestone, it gives us the chance to not only celebrate, but to reflect on how far we have come.